Start owning the Customer Journey

Effective Intelligence makes it easy

Easy to fit your business model

Flexible & scaleable

Easy to demonstrate value

Test, Demo And Develop With No Risk


Easy to get started

Cloud-based Deployment, Nothing To Install.

Easy to integrate

Open And Extensible Platform


Easy to Succeed

We’re on the journey with you

Easy drag & drop user interface

Drag and drop UI – just plug and play

What does it look like?

A complete SaaS solution.

A complete SaaS solution that unifies marketing decisions across all touch points, digital and physical. Through its visual interface, users (both technical and non-technical) can design journeys and then immediately execute from the same UI.

Just look at how easy it is!

Map Out Journeys

Our Journey Editor replaces Powerpoint and process maps with a purpose-built interface for marketing strategists to design and plan customer journeys.
With one click, our templated journey jumpstarts will get you going.

Plug Into What You Have

There’s no need to rip or replace your existing tech suite. Our pre-built adaptors allow you to quickly plug into the systems you have.

Develop Logic & Execute

Craft journey rules and logic centrally within IX Real-Time hub. With the click of a button, bring the journeys you’ve mapped out to life.

Measure & Refine

Define and measure KPI’s for each step of the journey to align with desired business outcomes.
Better understand the end-to-end journeys your customers are on – and then optimize them in real-time

Orchestrate intelligent customer journeys by unifying decisions across all touch points

Brands already have enough marketing automation, content management, analytics workbenches and even CRM systems.

We fill the missing gap, allowing you to plug into these systems and orchestrate real-time journeys across them.

Where the Hub Connects

Any Data Source

Enrich and assemble real-time customer profiles across streaming and static data sources.

Social Networks

Systematically listen and respond on all social platforms

Campaign Management

Present real-time messaging across the web, email, apps, SMS, and more.

CRM & Call-Centre

Infuse real-time intelligence into service interactions

Unify Adtech & Martech

Connect the customer journey across Adtech and Martech, physical and digital

Consumer Devices

Interact with wearable devices, IoT, and more.


EI empowers your ability to manage content and customer interactions across all channels and at all points of the customer journey. Engage prospects where they stand, whenever they are ready to be reached. Know who to reach & who not to irritate and waste your budget on.