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The Journey Toward Greater Customer-Centricity

by | Sep 13, 2016 | Customer Aquisitions, Customer Engagement, Customer Retention, Data Analytics, Marketing Intelligence, Qualified Leads, Real-Time Customer Engagement

Accurate Customer Information is the lifeblood of the customer experience – and your customer knows this. They have exchanged valuable personal information with your organisation so they expect a flawless service across channels with your company. So isn’t it a waste...

EI announces next gen Customer Journey Hub

by | Aug 11, 2016 | Customer Engagement, Real-Time Customer Engagement

Effective Intelligence (EI), South Africa’s leading marketing and analytical solutions provider, announced the release of IX Real-Time 2016, the next generation of its Customer Journey hub. The platform supports real-time analytics and automated decisioning and can be...

The Customer Journey is on the Move

by | Aug 8, 2016 | Customer Engagement, Omni-Channel, Real-Time Customer Engagement

So the latest business phrase trending at the moment is “customer journeys”. Companies want to know how to create an environment in the organisation that drives outstanding customer experiences throughout their journey with the brand, so they can become “omni-channel”...

State of the Customer Journey Report 2016

by | May 23, 2016 | Campaign Management, Customer Aquisitions, Customer Contact, Customer Engagement, Data Management Optimisation, POPI, Qualified Leads, Real-Time Customer Engagement

IX Real-Time, powered by Kitewheel, provider of the leading Customer Journey Hub for agencies and their brand clients, today released the “State of the Consumer Journey 2016 Report. The study of over one billion real-time, cross-sector brand and customer interactions...

Thinking that you know, then you don’t

by | May 12, 2016 | Campaign Management, Customer Engagement, Customer Retention, Marketing Intelligence, Multi-Channel Campaign Management, Real-Time Customer Engagement, Uncategorized

Having customers, especially loyal ones, is not a given these days. Competition for wallet share is fierce, therefore, being thankful for the ones you do have and working hard at retaining them may be the best strategy of all. Companies who lose valuable customers...

Marketing Management

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