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The Journey Toward Greater Customer-Centricity

by | Sep 13, 2016 | Customer Aquisitions, Customer Engagement, Customer Retention, Data Analytics, Marketing Intelligence, Qualified Leads, Real-Time Customer Engagement

Accurate Customer Information is the lifeblood of the customer experience – and your customer knows this. They have exchanged valuable personal information with your organisation so they expect a flawless service across channels with your company. So isn’t it a waste...

Thinking that you know, then you don’t

by | May 12, 2016 | Campaign Management, Customer Engagement, Customer Retention, Marketing Intelligence, Multi-Channel Campaign Management, Real-Time Customer Engagement, Uncategorized

Having customers, especially loyal ones, is not a given these days. Competition for wallet share is fierce, therefore, being thankful for the ones you do have and working hard at retaining them may be the best strategy of all. Companies who lose valuable customers...

Marketing Management

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