Effective Intelligence: Combining the art of marketing & science

EI icons_customer managment platform

Acquire & Retain Customers

Remove Duplicates. Improve Contactability. Reduce Wastage. Create a lean marketing beast!

EI icons_Real-time customer engagement

Advanced Customer Insights

No two customers are alike. No problem.

Do you want to Captivate Customers

Campaign Management & Real-Time Capabilities

Make your brand more human

Who We Are

Effective Intelligence assists corporations manage their customer information as a strategic asset. At EI, we have experience in nearly every vertical and have worked with 65% of companies on the JSE. Customer Information is the common thread that ties all our data, analytics and technology services together. As managers of the largest customer database in Southern Africa, we’re able to build single customer views and actionable audience segmentations that inspire smarter, better targeted, highly effective customer communication.


 We believe in keeping things simple

At EI, we don’t sell you packaged solutions, we sell results. Are you ready to make customer intelligence your performance advantage? Build deeper, more profitable relationships with customers and improve strategic decision making with insights generated from customer data.

Then we help you put it to work – and we stay with you every step of the way.